Group invests €7M in its first 5 Star Hotel

MS Group continues to expand its activity in the tourism sector, announcing the opening of its first five-star hotel in Aveiro. This project – which is, at the same time, the first hotel of this category in the city – will be the debut of the MS Collection brand, created to represent group’s luxury hotel segment. The MS Collection Aveiro – Palacete de Valdemouro represents an investment of 7 million euros and is expected to open its doors in the 2nd quarter of 2023.

MS Collection Aveiro is a five-star hotel located in the heart of the city of Aveiro, in a historic building from the 18th century, the old Palacete de Valdemouro – formerly the residence of Eça de Queiroz’s family –, which will be completely restored.

The hotel combines history, elegance, comfort and quality, attributes that define its 40 rooms and other spaces, namely the restaurant, outdoor pool, SPA and gym. The entire concept and decor are inspired by the life and work of the writer and diplomat Eça de Queiroz and, therefore, also reflect many characteristics of 19th century French hotels. XIX, country where he lived until the end of his days.

“With the opening of the MS Collection Aveiro, we are continuing group’s expansion plan and an old dream: entering the five-star hotel segment with unique projects in Portugal. We are sure that, taking into account its characteristics of excellence, our hotel will add value to the hotel offer in Aveiro, a city with a very own personality, widely sought after by national and foreign tourists”, says Pedro Mesquita Sousa, MS Group CEO & Founder.

“This commitment reflects simultaneously our concern to be promoters of the rehabilitation and revitalization of historical heritage, paying homage to the cultural heritage of the places where they are located. In this sense, in Aveiro, we intend to restore the soul of a noble residence of one the most renowned palaces in the city, giving it the functionality of a five-star hotel”, adds Pedro.